Product Design Leader

AI Product Strategy,

0→1 Products & Global

Consumer Platforms

Shirley — 萧

Shirley — 萧

Product Strategy, AI PRODUCT DESIGN, LLMs, RAG-powered Personalization, frameworks, Design systems
Core SKILLS | tech stack

Seasoned Product Design with 12+ years across AI-enabled consumer apps, fintech/payment ecosystems, gaming, telco and design systems. Built and scaled AI-personalized health/nutrition products, B2B/B2C payment platform workflows, and high-traffic consumer ecosystems across APAC, Europe and US-linked teams. Strong in 0→1 product strategy, systems thinking, executive storytelling, prototyping, design operations and cross-functional delivery.

Web / mobile, user research, story telling, design ops, prototyping, Information architecture, framework, figma
Creative Development

Amalgamation of AI product design + design systems + complex consumer/fintech ecosystems across APAC, UK, Europe and US-linked teams

Art Direction

Foodhak

Pass the batton

HealthTech

Art Direction

Storms

Pass the batton

Ecommerce

🚧 CAse studies under construction 🚧
Coming soon
STRATEGY
SYSTEM
CROSS-FUNCTIONAL

Milestones

(20XX)

Product

Clients

Checkpoints

Achievements

'18

Foundation

Garena: High-volume engagement (1M+ DAU, 2013 onward) and world-class brand management (AAA titles).

'21

The Builder

Storms: Prototype raised Series A funding ($30M) and nationwide infrastructure (800M users).

'22

The Architect

Flow: Global enterprise ecosystems for the world's biggest banks (Visa, U.S. Bank).

'25

The Innovator

Foodhak: Executive leadership (Director) and introduction of LLMs/RAG technology.

Foundation

Garena: High-volume engagement (1M+ DAU, 2013 onward) and world-class brand management (AAA titles).

The Builder

Storms: Prototype raised Series A funding ($30M) and nationwide infrastructure (800M users).

The Architect

Flow: Global enterprise ecosystems for the world's biggest banks (Visa, U.S. Bank).

The Innovator

Foodhak: Executive leadership (Director) and introduction of LLMs/RAG technology.

Foundation

Garena: High-volume engagement (1M+ DAU, 2013 onward) and world-class brand management (AAA titles).

The Builder

Storms: Prototype raised Series A funding ($30M) and nationwide infrastructure (800M users).

The Architect

Flow: Global enterprise ecosystems for the world's biggest banks (Visa, U.S. Bank).

The Innovator

Foodhak: Executive leadership (Director) and introduction of LLMs/RAG technology.

fintech, payments, Healthtech, COnsumer apps, B2b Saas, GAMING
Man Back Pose
graph

I led cross-functional design strategy across product, engineering, marketing and executive stakeholders, aligning teams around product vision, scalable systems and market launch readiness 

I led cross-functional design strategy across product, engineering, marketing and executive stakeholders, aligning teams around product vision, scalable systems and market launch readiness 

Recently led design for an AI-powered nutrition platform combining personalized health goals, wearable data, barcode scanning, NOVA classification, chatbot guidance and RAG-supported recommendations.

GO TOP

GO TOP

Remote ready
Flexible
Clarity
Remote ready
Clarity
Remote ready
Clarity

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Global

Remote

Cross-functional

Flexible

Foodhak

2021 - present

Lead Designer & Director

United Kingdom

Flow Networks

2021 – 2022

Sr. Product Designer

Singapore

Storms

2019 - 2021

Sr. Product Designer

Singapore

Singtel

2019 - 2020

Sr. Product Designer

Singapore

SEA Group

2013 - 2018

Lead Designer

Malaysia

Foodhak

2021 - present

Lead Designer & Director

United Kingdom

Flow Networks

2021 – 2022

Sr. Product Designer

Singapore

Storms

2019 - 2021

Sr. Product Designer

Singapore

Singtel

2019 - 2020

Sr. Product Designer

Singapore

SEA Group

2013 - 2018

Lead Designer

Malaysia

Foodhak

2021 - present

Lead Designer & Director

United Kingdom

Flow Networks

2021 – 2022

Sr. Product Designer

Singapore

Storms

2019 - 2021

Sr. Product Designer

Singapore

Singtel

2019 - 2020

Sr. Product Designer

Singapore

SEA Group

2013 - 2018

Lead Designer

Malaysia

LEGACY visuals
Art sense
Creative
STORMS
VISAGO
V day