AI Product Strategy,

0→1 Products & Global

Consumer Platforms

Shirley — 萧

Shirley — 萧

I help companies design and launch complex digital products, especially AI-powered and platform-based experiences. I solve the gap between strategy, users, and engineering by turning unclear ideas into usable, scalable products. Call me when you need someone who can take a product from concept to launch and make it feel clear, trusted, and valuable.

Art Direction

AI Assistant

日本語を選択するには、料理の画像をタップしてください。

Foodhak
日本人へ

Pass the batton

HealthTech

🚧 CAse studies under construction 🚧

Milestones

(20XX)

Product

Clients

Checkpoints

Achievements

'18

Foundation

Garena: High-volume engagement (1M+ DAU, 2013 onward) and world-class brand management (AAA titles).

'21

The Builder

Storms: Prototype raised Series A funding ($30M) and nationwide infrastructure (800M users).

'22

The Architect

Flow: Global enterprise ecosystems for the world's biggest banks (Visa, U.S. Bank).

'25

The Innovator

Foodhak: Executive leadership (Director) and introduction of LLMs/RAG technology.

Foundation

Garena: High-volume engagement (1M+ DAU, 2013 onward) and world-class brand management (AAA titles).

The Builder

Storms: Prototype raised Series A funding ($30M) and nationwide infrastructure (800M users).

The Architect

Flow: Global enterprise ecosystems for the world's biggest banks (Visa, U.S. Bank).

The Innovator

Foodhak: Executive leadership (Director) and introduction of LLMs/RAG technology.

Foundation

Garena: High-volume engagement (1M+ DAU, 2013 onward) and world-class brand management (AAA titles).

The Builder

Storms: Prototype raised Series A funding ($30M) and nationwide infrastructure (800M users).

The Architect

Flow: Global enterprise ecosystems for the world's biggest banks (Visa, U.S. Bank).

The Innovator

Foodhak: Executive leadership (Director) and introduction of LLMs/RAG technology.

Man Back Pose
graph

Across 12+ years, I led 01 product development, simplify complex systems, align stakeholders, and ship user-centered products across AI, health, payments, gaming, or platform ecosystems 

Across 12+ years, I led 01 product development, simplify complex systems, align stakeholders, and ship user-centered products across AI, health, payments, gaming, or platform ecosystems 

Recently led design for an AI-powered nutrition platform combining personalized health goals, wearable data, barcode scanning, NOVA classification, chatbot guidance and RAG-supported recommendations.

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Foodhak

2021 - present

Lead Designer & Director

United Kingdom

Flow Networks

2021 – 2022

Sr. Product Designer

Singapore

Storms

2019 - 2021

Sr. Product Designer

Singapore

Singtel

2019 - 2020

Sr. Product Designer

Singapore

SEA Group

2013 - 2018

Lead Designer

Malaysia

Foodhak

2021 - present

Lead Designer & Director

United Kingdom

Flow Networks

2021 – 2022

Sr. Product Designer

Singapore

Storms

2019 - 2021

Sr. Product Designer

Singapore

Singtel

2019 - 2020

Sr. Product Designer

Singapore

SEA Group

2013 - 2018

Lead Designer

Malaysia

Foodhak

2021 - present

Lead Designer & Director

United Kingdom

Flow Networks

2021 – 2022

Sr. Product Designer

Singapore

Storms

2019 - 2021

Sr. Product Designer

Singapore

Singtel

2019 - 2020

Sr. Product Designer

Singapore

SEA Group

2013 - 2018

Lead Designer

Malaysia

Style
Art sense
Multimedia
STORMS
VISAGO
V day